Ivet Petrova is the Marketing Director of ShapeBlue. She is responsible for strengthening ShapeBlue’s global brand and market awareness of ShapeBlue’s services. Specifically, Ivet’s team is responsible for brand, advertising, content and digital marketing, social media, and media relations. Ivet is also an active member of the CloudStack community, working on increasing the awareness of the technology and showing its benefits to a wider market. Ivet has 13+ years of experience in marketing for IT service providers including a number of cloud and hosting providers, storage companies, SaaS providers and software development companies. She holds a Masters degree in Marketing. Away from work, Ivet is passionate about travelling around the world and exploring new cultures.